Marketing Manager 

Hybrid working - based in the office or at clients at least 3 days a week (HQ in Aldgate East, London)  

About us:  

Tendable is a venture capital-backed, series A health-tech business providing quality assurance and improvement software to health and care organisations across the globe. Founded in 2016, Tendable has grown steadily and now supports over 100 customers across four continents.

Our mobile app makes auditing easier and more efficient for frontline staff, engaging them in quality improvement whilst also freeing up more of their time for patient care. With instant access to real-time reporting and actionable insights, our management portal provides leadership and external bodies with assurance over the quality of health and care services.

Tendable has a mission to transform quality by equipping health and care professionals with the tools and insights to continuously improve patient care. Our growth plans are ambitious and we’re looking for driven, entrepreneurial people who are passionate about making a positive impact to join us on this journey.

What we are looking for:

We are looking for a Marketing Manager with c.7 years’ experience in marketing positions within SaaS or a related industry. The ideal candidate will have a proven track record executing successful marketing campaigns that support brand awareness, demand generation and revenue growth in a fast-paced, start-up environment.

You’ll have:

•  c.7 years of experience in marketing roles preferably in the SaaS industry
  • Proven track record of defining 360 marketing strategies and driving full-funnel campaigns in a SaaS environment/Health Tech
  • Have executed multiple marketing activities which have successfully contributed to brand, acquisition and business KPIs
  • Experience driving successful marketing strategies and campaigns
  • Strategic thinker with the ability to translate business initiatives into actionable marketing plans
  • Very autonomous and comfortable operating in a fast-paced environment, can prioritise effectively across multiple workstreams
  • Exceptional communication skills, with the ability to craft compelling messaging and positioning that will resonate with customers and prospects
  • Experience with applying insights, research and UX research to ensure campaigns work for our audience (i.e. clinicians and other health and care professionals)
  • A natural collaborator who can work cross-functionally with a diverse range of people from different backgrounds
  • Data-driven mindset with the ability to analyse marketing metrics and make data-backed decisions
  • You care about making an impact and ideally have some Tech for Good experience

Responsibilities:

• Develop and lead the overall marketing strategy, including branding, positioning, messaging, and go-to-market plans reporting directly to the Head of Commercial.
• Collaborate with Sales, Product, Customer Success and Leadership teams to align marketing strategies with business objectives and growth targets.
• Create and execute demand generation campaigns to drive customer acquisition, engagement, and retention.
• Develop and manage multi-channel marketing campaigns and asset production, including digital marketing, content marketing, events, webinars, and more as required.
• Conduct market research and analyse market trends, competitive landscape, and customer insights to refine and adjust marketing strategies.
• Track customer satisfaction levels (using Planhat) and feed insights into the Customer Success team to improve customer retention rates.
• Develop compelling marketing content and collateral (e.g. website content, social media and blog posts, case studies, whitepapers, sales tools etc.) independently and with agency support.
• Drive thought leadership initiatives, including whitepapers, industry reports and any relevant speaking engagements.
• Own our CRM (HubSpot) and measure campaign spend and performance to understand ROI
• Manage the marketing budget and allocate resources effectively to maximise ROI.
• Collaborate with our external agencies, partners, and vendors to enhance marketing efforts and expand our reach.
• Set, monitor and report on key marketing performance metrics and KPIs.
• Manage and mentor a junior Marketing Executive
• Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge.

Your benefits:    

• £60,000 – 70,000 salary + discretionary bonus
• Individual personal development budget plus 3 days leave per annum
• Company EMI share option scheme
• Pension contribution matched up to 7%
  
• 25 days annual leave
• 24/7 employee assistance programme
• Casual dress code
• Regular team socials and activities

Why work at Tendable?

• Work with a purpose: At Tendable, your work truly matters. There’s a real sense of pride in the impact we make within health and care organisations across the world.

• Our company vibe: We're a diverse, dynamic and fun group of colleagues who genuinely enjoy working together. Think of it like a mix of energy, drive and humour. We’re ambitious, but we don’t take ourselves too seriously. You’ll find a creative, collaborative and friendly environment where you’ll be supported every step of the way.

• Supportive and open-minded team: You’ll be joining a team that values open communication, creativity and diverse perspectives. No idea is too small, and every contribution is valued. From team-wide discussions to individual feedback, we foster an environment where everyone can thrive.

• Growth, learning and development: We encourage you to learn, grow, and explore new skills with our annual learning and development budget. Whether you’re advancing your career with mentorship, upskilling or attending events, Tendable is all about personal and professional development.

• Casual dress code with room for individuality: At Tendable, we embrace a relaxed and professional smart-casual dress code that allows you to feel comfortable while maintaining a polished appearance. We believe in creating an environment where you can express your personal style.

• Regular lunches, socials and team activities: We believe in building great relationships, inside and outside of work and we’re always looking for new suggestions to enjoy our time together, so bring your ideas!

At Tendable, we are proud to have Diversity and Inclusion at the centre of everything we do. We are committed to Equal Employment Opportunity regardless of race, colour, national origin, ethnicity, gender, age, disability, sexual orientation, gender identity, or religion.